Allyson is a designer and art director in Portland, Oregon. She has five years of experience across outdoor apparel, media, and tech.
AKHG ·
Design, Art Direction
AKHG, Duluth Trading Company's outdoor apparel brand, needed an identity distinct from its parent's. Previously branded Alaskan Hardgear, its rugged look alienated customers who didn't see themselves as hardcore adventurers.
When I joined the internal creative team, our challenge was to modernize the brand and broaden its target audience. I partnered with the Sr. Art Director to build the brand identity system, including typography, color, iconography, and supporting design systems around a refreshed logo.
We reintroduced AKHG through our hallmark campaign, Live Life Less Soft. I designed assets across channels and art-directed both lifestyle photography (remote) and studio photography (in person), while also casting talent, shaping the season's narrative direction, and driving production across print, digital, social, and retail.
The rebrand drove 44% YoY sales growth post-launch.
AudioEye ·
Visual Identity, Design
In 2026, AudioEye sponsored CSUN, the world's largest assistive technology conference, with one goal: change how the industry sees the brand. AudioEye is commonly seen as only an overlay, a tool that promises quick fixes without addressing the underlying issues in website code. That perception overlooks the full scope of AudioEye's offerings.
The answer was Tend to Thrive. Like a garden, digital accessibility needs the right tools and skilled tending to succeed, much like AudioEye pairs automated technology with expert audits.
As the Design Lead, I led the design and visual identity. The system was anchored by the typeface Turnip, whose organic imperfections made a linocut illustration system the next obvious choice for the visual identity. I developed a set of vegetable illustrations designed to be modular and interchangeable across conference banners, presentation decks, stickers, landing pages, and other digital assets.
The result: AudioEye's first hosted session was standing-room-only, and attendees cited Tend to Thrive as what finally clarified the difference between AudioEye and an overlay. AudioEye's sponsorship suite and creative were also singled out for praise at the CSUN Board dinner.
Holdfast ·
Brand Identity, Design
Holdfast is a self-initiated rebrand for a California nonprofit I followed while living in Los Angeles.
The organization protects the state's 124 marine protected areas, bringing together scientists, tribes, fishermen, artists, and volunteers across 14 regional groups to steward the coastline and advocate for the communities who depend on it.
The name comes from the holdfast, the root-like structure at the base of kelp that anchors it to the seafloor and keeps the forest from washing away. It felt like the right metaphor for an organization built to hold ground, and kelp became the primary inspiration for the identity.
The system draws from natural history field guides, the Whole Earth Catalog, and the deep, saturated greens of kelp forests, pairing scientific utility with editorial design.
Teremana Tequila ·
Campaign design
Teremana Tequila partnered with Vox Media's Concert Studio on a holiday campaign to reach new audiences across Vox Media's publication networks. The campaign centered on an Eater feature, "The Rock's Tequila Brand Is Much More Than Just 'The Rock's Tequila Brand.'"
I designed the campaign assets across formats and specs for desktop, mobile, and tablet, including localized regional versions, on a two-day turnaround. The campaign drove readers to the longform Eater feature, which explored Teremana's story from small-batch production to its rise as one of the fastest-growing tequila brands in America.
